(RTTNews) - Tuesday, MyScreen Mobile Inc. (MYSL.PK) and America Movil (AMX,AMOV) announced an agreement to launch MyScreen's first-of-a-kind interactive mobile advertising service across Latin America and the Caribbean beginning in the fourth quarter of 2009. MyScreen's patent-pending technology platform delivers full-screen advertisements to the mobile phones of opt-in subscribers and provides them with rewards such as free services, special offers and discounts. Together, MyScreen and America Movil will deliver ads to the mobile network operator's users who voluntarily subscribe to the service. America Movil has already begun to integrate MyScreen's platform and initiate plans to roll out the service in the region. Ads for large consumer brands are slated to be among the first to be delivered among America Movil's users. According to 2009 Juniper Research data, mobile advertising revenues in South America from 2009 to 2013 are projected to be around US$1.3 billion.

"Mobile advertising has tremendous potential, as the penetration and individuality of the cellular phone allows us to reach a significant and highly segmented public. MyScreen's solution joins other mobile advertising solutions already offered by America Movil. This launch reflects our commitment to stay in the forefront of the mobile communications industry, offering our subscribers and shareholders greater value," said Marco Quatorze, director of value-added services for America Movil.

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