10 Cheapest Life Insurance Companies in 2025
Liberty Mutual, AAA, and Nationwide are the cheapest life insurance companies, with term life insurance starting at $24 a month. Member discounts cut premiums by 10% and flexible riders keep costs low. Quit smoking and compare insurance providers by state to find the cheapest life insurance rates near you.
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Jeff Root
Licensed Insurance Agent
Jeff is a well-known speaker and expert in life insurance and financial planning. He has spoken at top insurance conferences around the U.S., including the InsuranceNewsNet Super Conference, the 8% Nation Insurance Wealth Conference, and the Digital Life Insurance Agent Mastermind. He has been featured and quoted in Nerdwallet, Bloomberg, Forbes, U.S. News & Money, USA Today, and other leading...
Licensed Insurance Agent
UPDATED: Sep 26, 2025
It’s all about you. We want to help you make the right legal decisions.
We strive to help you make confident insurance and legal decisions. Finding trusted and reliable insurance quotes should be easy. This doesn’t influence our content. Our opinions are our own.
Editorial Guidelines: We are a free online resource for anyone interested in learning more about insurance. Our goal is to be an objective, third-party resource for everything legal and insurance related. We update our site regularly, and all content is reviewed by experts.
UPDATED: Sep 26, 2025
It’s all about you. We want to help you make the right legal decisions.
We strive to help you make confident insurance and legal decisions. Finding trusted and reliable insurance quotes should be easy. This doesn’t influence our content. Our opinions are our own.
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The cheapest life insurance companies are Liberty Mutual, AAA, and Nationwide, with rates starting at $24 a month. Liberty Mutual keeps $250,000 term coverage affordable for families and offers easy online policy tools to change or update coverage.
10 Best Companies: Cheapest Life Insurance| Company | Rank | Monthly Rates | Annual Savings | Best for | Jump to Pros/Cons |
|---|---|---|---|---|---|
 | #1 | $39 | $280 | Affordable Premiums | Liberty Mutual |
 | #2 | $40 | $180 | Customized Policies | AAA |
 | #3 | $41 | $260 | Vanishing Deductible | Nationwide |
 | #4 | $42 | $160 | Customer Service | Columbus |
 | #5 | $43 | $220 | Financial Strength | Erie |
 | #6 | $44 | $300 | Bundled Savings | Allstate |
 | #7 | $45 | $250 | Easy Application | State Farm |
 | #8 | $46 | $210 | Accident Forgiveness | Travelers |
 | #9 | $47 | $140 | High-Risk Applicants | AIG |
 | #10 | $48 | $190 | Online Convenience | Prudential |
AAA helps members save with 10% premium discounts and adds roadside assistance perks, while Nationwide gives families more control over cost and coverage with customizable riders.
- Liberty Mutual is the top pick with accelerated death benefits
- The cheapest life insurance companies offer fast online quote comparisons
- Many of the cheapest life insurance companies extend coverage tailored for parents
Discover affordable plans from the cheapest life insurance companies and get life insurance quotes by using our free quote comparison tool.
Compare the Best Cheapest Life Insurance Rates
Finding the cheapest life insurance depends on choosing the right policy type and knowing exactly what each offers in value. Here are five options with details that show how they impact cost and coverage:
- Term Life: A healthy 30-year-old can often obtain a $250,000, 20-year plan for under $20 per month, making it the most budget-friendly option.
- Whole Life: Costs more, but the policy never expires and builds 2–4% cash value yearly that you can borrow against if needed.
- Universal Life: Allows you to adjust premiums and coverage over time, making it convenient if your income or expenses change.
- Final Expense: Provides between $5,000–$25,000 in coverage designed to handle funeral or medical bills, often with easier approvals for seniors.
- Group Life: Frequently free through work, typically covering one to two times your salary, though it usually ends if you leave your job.
Understanding how each type works makes it easier to find affordable coverage that still provides your family with the protection they need while giving you a clear picture of the average cost of life insurance. When comparing companies side by side, the difference between term and whole life becomes clear.
Life Insurance Monthly Rates by Policy Type| Company | 20-Year Term | Whole Life |
|---|---|---|
| $40 | $305 |
| $47 | $340 |
| $44 | $330 |
| $42 | $315 |
| $43 | $310 |
| $39 | $300 |
| $41 | $320 |
| $48 | $350 |
| $45 | $295 |
| $46 | $325 |
Term life usually costs a lot less since it only covers you for a set period, while whole life is more expensive because it never ends and also builds cash value along the way. For example, a $250,000 term policy from Liberty Mutual averages around $39 a month, while the same company’s whole life option climbs to $300 per month.
Whole life will almost always cost several times more than term for the same coverage amount, which is why many shoppers start with term policies when affordability is the priority. The cheapest life insurance companies prove that value depends on what you need most.
Most people choose a $250,000 policy because it can cover a mortgage and major debts without making premiums too hard to handle. When you jump to bigger amounts like $500,000 or even $1 million, term policies are the clear favorite.
Term life policies give families enough coverage for things like college costs or replacing income, all without the high price of whole life insurance. Whole life still makes sense for smaller amounts, though, especially for people who like the idea of lifelong coverage and building cash value but don’t want to overspend each month.
Read More: Best Instant Life Insurance
Cheapest Life Insurance Companies by Age
Life insurance rates climb as you get older, which is why locking in coverage early can make such a big difference. Our life insurance guide highlights how choosing the right company at the right age can save you money in the long run and points to options like the cheapest life insurance for over 60s if you’re buying later in life.
20-Year Term Life Insurance Monthly Rates by Age| Company | 20 | 30 | 40 | 50 | 60 | 70 |
|---|---|---|---|---|---|---|
| $31 | $36 | $40 | $57 | $79 | $146 |
 | $20 | $25 | $47 | $45 | $66 | $120 |
| $34 | $39 | $44 | $60 | $82 | $150 |
| $26 | $31 | $42 | $50 | $71 | $130 |
| $23 | $28 | $43 | $47 | $68 | $126 |
| $32 | $37 | $39 | $58 | $80 | $148 |
| $24 | $29 | $41 | $48 | $67 | $124 |
| $27 | $32 | $48 | $51 | $72 | $128 |
| $28 | $33 | $45 | $52 | $73 | $129 |
| $29 | $34 | $46 | $53 | $74 | $130 |
Nationwide remains one of the cheapest life insurance companies for seniors, costing only $67 per month for applicants in their 60s and $124 monthly for those in their 70s. It also offsets higher costs with bundling discounts when you combine life coverage with home or auto insurance.
Cheapest Life Insurance Companies by Gender
Whole life insurance costs vary by gender, and those differences show how insurers weigh long-term risk. Women usually see lower premiums because they tend to live longer, which makes coverage easier to manage over time.
Men often face higher rates since shorter life expectancy raises insurer risk, and that can make monthly costs add up faster. It’s a clear reminder that gender plays a big role in how premiums are set.
Whole Life Insurance Monthly Rates by Gender| Company | Female | Male |
|---|---|---|
| $540 | $590 |
| $525 | $575 |
| $550 | $600 |
| $520 | $570 |
| $535 | $585 |
| $545 | $595 |
| $530 | $580 |
| $538 | $588 |
| $555 | $605 |
| $542 | $592 |
But price isn’t the only factor that matters. AAA helps members save with loyalty discounts, while Liberty Mutual, Nationwide, and Allstate help families cut costs with multi-policy discounts. Prudential and State Farm earn trust with solid underwriting and great customer satisfaction, and Travelers gives people an easy way to save through affordable group coverage at work.
Cheapest Whole Life Insurance by Death Benefit
Whole life insurance rates naturally go up as coverage amounts get bigger, so it’s important to budget long-term and figure out how much life insurance you need before you buy a policy.
Whole Life Insurance Monthly Rates by Policy Amount| Company | $50K | $100K | $250K | $500K |
|---|---|---|---|---|
| $55 | $105 | $260 | $510 |
| $50 | $95 | $235 | $460 |
| $58 | $110 | $270 | $525 |
| $48 | $92 | $230 | $455 |
| $52 | $100 | $245 | $480 |
| $56 | $108 | $265 | $515 |
| $51 | $98 | $240 | $470 |
| $53 | $102 | $250 | $490 |
| $59 | $112 | $275 | $530 |
| $57 | $106 | $255 | $500 |
Nationwide and AIG are the cheapest life insurance companies for half a million in coverage or more, costing less than $500 per month. AAA costs $515 monthly but takes some of the pressure off with loyalty rewards for long-time members.
Read More: Cheapest Million-Dollar Life Insurance
Cheapest Life Insurance Companies by State
Life insurance costs can look really different depending on the state you live in. For example, people searching for the cheapest life insurance companies near Texas might see lower average term costs than those in other regions, while whole life rates can still climb fast.
Your state’s rules can raise the cost of term life insurance quickly. Specifically, strict regulations in California push prices higher.
Michelle Robbins Licensed Insurance Agent
In some places, term life insurance coverage might save you close to $100 a year compared to other states, while whole life premiums can be over $200 higher each month just because of location.
Those comparing the cheapest life insurance near California will see how location alone can push premiums up or down. And Michigan, where a 20-year term averages about $41 per month, but whole life jumps to $617 monthly. That’s over $6,800 more every year, which shows just how much your state and policy type matter when you’re shopping for life insurance.
Cheapest Life Insurance Companies for Smokers
Life insurance rates can look very different depending on whether you smoke or not, and it really shows how much your lifestyle impacts what you pay. If you’re a non-smoker, premiums usually stay lower and easier to manage.
Life Insurance Monthly Rates by Tobacco Use| Company | Non-Smoker | Smoker |
|---|---|---|
| $40 | $150 |
| $38 | $145 |
| $42 | $155 |
| $37 | $140 |
| $39 | $148 |
| $41 | $152 |
| $38 | $147 |
| $40 | $150 |
| $43 | $158 |
| $41 | $151 |
For smokers, the costs climb fast and can add up to thousands more over the years. That’s why quitting or avoiding tobacco altogether is not just good for your health but also your wallet. Check out our complete guide to health insurance to learn more.
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Factors That Impact Your Life Insurance Premiums
Life insurance rates don’t just depend on how much coverage you buy. They are also shaped by your risk category, which can really change what you end up paying. Preferred groups get lower rates, but higher-risk categories raise costs quickly.
Life Insurance Monthly Rates by Risk Factor| Company | Preferred + | Preferred | Standard + | Standard | High Risk |
|---|---|---|---|---|---|
| $38 | $45 | $60 | $80 | $120 |
| $35 | $42 | $55 | $75 | $110 |
| $40 | $48 | $65 | $85 | $130 |
| $34 | $41 | $57 | $77 | $115 |
| $37 | $44 | $62 | $82 | $125 |
| $39 | $47 | $63 | $83 | $128 |
| $36 | $43 | $59 | $78 | $118 |
| $38 | $46 | $62 | $81 | $122 |
| $41 | $49 | $68 | $88 | $135 |
| $39 | $46 | $61 | $80 | $125 |
For many families, one of the biggest reasons to buy life insurance is the chance to lock in lower premiums while health and age are still on their side. The cheapest life insurance for seniors focuses on keeping rates reasonable, even as age becomes a bigger factor.
Proven Tips to Lower the Cost of Life Insurance Coverage
Life insurance discounts can make a bigger difference than most people think. Allstate, for example, offers a 10% bundling break, which translates to approximately $120 in yearly savings if your premium is $100 per month.
Prudential goes even further, giving non-smokers and healthy applicants up to 20% off. That adds up to a few hundred dollars back in your pocket each year.
Top Life Insurance Discounts by Provider & Savings| Company | Bundling | Family History | Good Health | Healthy Lifestyle | Non- Smoker |
|---|---|---|---|---|---|
 | 4% | 5% | 10% | 6% | 8% |
| 5% | 15% | 10% | 5% | 10% |
| 10% | 10% | 15% | 7% | 10% |
| 6% | 10% | 12% | 6% | 10% |
| 7% | 10% | 12% | 6% | 8% |
| 5% | 8% | 12% | 6% | 10% |
| 8% | 5% | 14% | 7% | 12% |
| 7% | 20% | 14% | 7% | 20% |
| 6% | 15% | 12% | 10% | 8% |
| 8% | 10% | 13% | 8% | 11% |
What’s interesting is how each company rewards different habits. Nationwide gives a 14% discount for healthier lifestyles, while AIG takes 15% off if you’ve got a strong family health history. These savings show that smart habits don’t just improve your health, they also make life insurance easier to afford.
The cheapest life insurance companies go beyond discounts, giving you other ways to keep costs down if you plan carefully. Many of the biggest savings come from the choices you make when selecting and managing your policy.
- Go With Term Life: A $500,000 term policy can cost less than half of what you’d pay for whole life, saving families thousands over time.
- Pay Once a Year: Monthly billing often incurs small fees, but paying annually can save you 5–10% on your premium.
- Work Toward a Better Health Class: Quitting tobacco or lowering your cholesterol can bump you from “Standard” to “Preferred,” which can result in rate reductions of 20% or more.
- Match Coverage Length to Your Needs: Choosing a 20-year term instead of 30 years can save hundreds if you mainly want protection while raising kids or paying off a mortgage.
- Shop Around Every Few Years: Rates change, and comparing quotes again could save you $15 or more a month on the same $250,000 policy.
While discounts help, the biggest savings often come from making smart choices, whether that’s selecting term coverage or understanding when cash value life insurance might make more sense. Shopping around regularly and comparing companies is the easiest way to save.
Keep reading to compare cheap life insurance quotes from the largest providers and our top ten picks for cheapest life insurance companies.
Top 10 Cheapest Life Insurance Companies
The biggest life insurance companies play a big role in shaping coverage for families. Northwestern Mutual leads with strong financial stability, followed by Prudential and New York Life.
Our top companies are better recognized for auto insurance, but they still rank among the best life insurance companies that deliver real stability, choice, and lasting value. And if you have auto insurance with one of the top three, you can combine it with your life policy for additional discounts.
#1 – Liberty Mutual: Best for Affordable Premiums
Pros
- Affordable Premiums: At $39 monthly with $280 annual savings, Liberty Mutual is the lowest-priced of all listed life insurance companies.
- Financial Strength: Backed by an A.M. Best “A” rating, it offers stronger security than many budget life insurance companies.
- Bundling Discounts: Multi-policy bundling can save up to 10%, a perk not offered by all life insurance companies. Learn how premiums and savings stack up in our Liberty Mutual insurance review.
Cons
- Rider Options: Fewer riders, such as accidental death benefit, compared to other life insurance companies.
- Renewal Costs: Premiums increase faster at renewal than those of some competing life insurance companies.
#2 – AAA: Best for Customized Policies
Pros
- Customized Policies: AAA offers flexible term and whole life options, something you won’t often find with most life insurance companies.
- Membership Discounts: At $40 monthly, policyholders save $180 annually and gain 5% member discounts not found at most life insurance companies.
- Financial Stability: Rated “A” by A.M. Best, it outperforms several smaller life insurance companies in reliability. Read our detailed AAA insurance review for affordable coverage.
Cons
- Service Ratings: Scores below the industry average in J.D. Power surveys for life insurance companies.
- Regional Riders: Some coverage options are only available in specific states, unlike nationwide life insurance companies.
#3 – Nationwide: Best for Vanishing Deductible
Pros
- Vanishing Deductible: Nationwide reduces deductibles with loyalty, a cost-cutting option not offered by many life insurance companies.
- Competitive Pricing: Premiums start at $41 monthly with $260 annual savings, making it one of the most affordable life insurance companies.
- Flexible Riders: Nationwide offers more flexibility than many other life insurance companies, allowing you to add options like accidental death or waiver of premium.
Cons
- Minimum Coverage: Requires higher entry coverage, limiting affordability compared to smaller life insurance companies. Explore savings and policy flexibility in our Nationwide insurance review.
- Conditional Discounts: Loyalty rewards only apply after multiple years, unlike other life insurance companies that offer upfront benefits.
#4 – Columbus: Best for Customer Service
Pros
- Customer Service: Columbus holds 4.5/5 Trustpilot ratings, outperforming larger life insurance companies in policyholder satisfaction.
- Competitive Premiums: With $42 monthly rates and $160 annual savings, it remains one of the more affordable life insurance companies.
- Personalized Support: Each customer receives a dedicated agent, something most life insurance companies don’t provide.
Cons
- Limited Reach: Availability is restricted to certain states, unlike national life insurance companies.
- Discount Gaps: Lacks multi-policy or lifestyle discounts offered by other life insurance companies. See why instant life insurance is a smart choice for quick and reliable financial protection.
#5 – Erie: Best for Financial Strength
Pros
- Strong Financial Strength: Erie holds an A.M. Best “A” rating, stronger than most regional life insurance companies. See more ratings in our Erie insurance review.
- Solid Pricing: Term life premiums starting at $43 per month with $220 annual savings keep Erie competitive among cheap life insurance companies.
- Dividend Policies: Offers dividend-paying whole life coverage, a benefit few life insurance companies provide.
Cons
- Limited Policy Variety: Erie has fewer universal and variable life policy choices than what you’ll find with bigger life insurance companies.
- Online Limitations: Digital tools trail behind leading life insurance companies, reducing online accessibility.
#6 – Allstate: Best for Bundled Savings
Pros
- Bundled Savings: When policies are combined, Allstate delivers $300 annual savings with $44 monthly premiums, the highest of all life insurance companies.
- Financial Strength: A.M. Best “A+” rating places it ahead of many cheaper life insurance companies.
- Service Reputation: Allstate scores above the industry average in J.D. Power surveys for customer satisfaction with life insurance companies.
Cons
- Limited Discount Variety: Allstate lacks wellness or safe lifestyle discounts that some competing life insurance companies provide.
- Policy Complexity: Numerous rider options may overwhelm compared to simpler life insurance companies. Explore coverage options in our Allstate insurance review.
#7 – State Farm: Best for Easy Application
Pros
- Easy Application: State Farm life insurance offers same-day approvals online, making it faster than most life insurance companies.
- Strong Agent Network: With more than 19,000 licensed agents across the country, State Farm gives easier in-person support than most life insurance companies.
- Top Rankings: Consistently in J.D. Power’s top three for customer satisfaction among life insurance companies.
Cons
- Limited Digital Services: Applications often require agents, unlike fully online life insurance companies.
- Discount Options: Provides fewer loyalty discounts compared to other leading life insurance companies. Explore policy strengths in our State Farm insurance review and see if it fits your needs.
#8 – Travelers: Best for Accident Forgiveness
Pros
- Accident Forgiveness: Offers forgiveness riders, a benefit not widely seen in other life insurance companies. Explore flexible policy options in our Travelers insurance review.
- Strong Customer Service: Travelers ranks above the industry average in J.D. Power surveys, giving it an edge over many life insurance companies.
- Financial Backing: Travelers has an A.M. Best “A++,” a stability rating stronger than nearly all other life insurance companies.
Cons
- Higher Entry Cost: Monthly premiums start at $46, higher than cheaper life insurance companies like Erie.
- Fewer Bundles: Offers fewer bundles compared to larger life insurance companies.
#9 – AIG: Best for High-Risk Applicants
Pros
- High-Risk Applicants: Covers individuals with pre-existing conditions rejected by many life insurance companies.
- Broad Coverage Options: AIG offers term lengths up to 35 years, longer than many competing life insurance companies.
- Guaranteed Issue: Provides no-exam policies, a rarity among standard life insurance companies. Learn about types of life insurance in our review and how they work.
Cons
- Lower Savings: $140 in annual savings is below other cheap life insurance companies like Allstate.
- Claim Delays: Longer payout processing compared to top life insurance companies.
#10 – Prudential: Best for Online Convenience
Pros
- Digital Strength: Prudential is ahead of other life insurance companies with its easy online account management tools.
- Broad Policy Choices: Prudential gives you the choice of term or permanent coverage, making it more flexible than most life insurance companies.
- Strong Reputation: Known for underwriting accuracy, outperforming several national life insurance companies.
Cons
- Higher Premiums: $48 monthly is above the cheaper life insurance companies like Liberty Mutual.
- Limited Dividend Plans: Fewer dividend-paying policies compared to other life insurance companies, like Erie. Explore term and permanent options in our Prudential insurance review.
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Choose the Cheapest Life Insurance Company
The cheapest life insurance companies get even more affordable when you know how to work your policy. Whether you’re looking at whole or term life insurance, or exploring options like cheap life insurance without a medical exam, the way you structure coverage makes a big difference in long-term costs.
Choosing a shorter term, trimming coverage to what you really need, or re-shopping rates every few years can put real money back in your pocket. Lifestyle changes help too. Quitting tobacco alone can knock your rates down fast. Although how you pay matters, switching to annual payments can save 5%–10%, which is more than $150 per year for many families.
The easiest way to keep costs low is to compare multiple life insurance quotes online. Liberty Mutual, AAA, and Nationwide might be our top picks, but use our free quote tool to see which companies give you the best balance of savings and protection.
Frequently Asked Questions
What is the cheapest life insurance company?
Liberty Mutual, AAA, and Nationwide are often considered the most affordable life insurance companies, with Liberty Mutual offering term coverage starting at around $20 per month for $250,000 in protection.
Can I stop paying for my life insurance?
Yes, but the outcome depends on policy type. A $250,000 term plan ends with no payout if premiums are stopped, while a whole life plan may maintain $5,000–$10,000 in reduced paid-up coverage if sufficient cash value has accumulated.
What is the age limit for life insurance?
Most companies stop new term coverage at 75, but guaranteed issue life insurance is available up to 85, though monthly rates can reach $150 or more for just $25,000 in coverage. For those wanting coverage later in life without ongoing payments, single-premium life insurance can be an option, since it only requires one upfront payment instead of monthly premiums.
What is the best age to get life insurance?
The best time is the 20s or 30s, when a healthy applicant can lock in a $500,000, 20-year term for less than $25 monthly, compared to $80–$100 at age 50.
Can I borrow money from my life insurance?
Yes, but only from permanent policies. For example, a whole life policy with a $20,000 cash value might allow borrowing $10,000 at an interest rate of 5–8%, reducing the death benefit until the loan is repaid.
Do I get money back if I cancel my life insurance?
Term life has no refund, but whole life may return part of the built-up cash value. A policy with $12,000 in accumulated value may pay out $10,000 after deducting surrender fees, which is one reason many people consider permanent life insurance when seeking long-term financial protection.
At what age should you cancel life insurance?
Many people cancel around retirement, once mortgages are paid and children are financially independent. At age 65, canceling can result in a savings of $150–$200 per month in premiums.
Can a 70-year-old have life insurance?
Yes, though options are limited. A 70-year-old nonsmoker might pay $200 per month for $50,000 in final expense coverage, while smokers could pay double.
How much life insurance do I need at age 40?
At 40, most advisors suggest 10–15 times income. For someone earning $70,000, this means $700,000 to $1 million in coverage to cover mortgages, childcare, and retirement savings gaps, ensuring a life insurance beneficiary has sufficient financial support in the event of an unexpected loss.
How many years should I get life insurance for?
Pick a term that matches obligations. A 20-year term works well if you want protection until children finish college, while a 30-year term is common for covering a 30-year mortgage.
Which company has the lowest cost for life insurance?
Liberty Mutual keeps costs low, offering healthy applicants a $250,000 term plan for approximately $20 to $22 per month, compared to Allstate’s $28 and up.
How much is a $500,000 life insurance policy for a 60-year-old man?
A nonsmoker in good health may pay around $180 monthly for a 20-year term, while smokers often see premiums over $450 monthly for the same coverage. Some retirees consider pairing coverage with a life insurance annuity, which can provide both a death benefit and a steady income during retirement.
Can you cash out life insurance before death?
Yes, permanent policies can be cashed out. A universal life plan with a $30,000 cash value allows policyholders to withdraw or borrow against it, although withdrawals reduce the death benefit.
What is term life insurance, and how does it work?
Term life runs for a set time, usually 10, 20, or 30 years. For example, a healthy 30-year-old can often get a $500,000, 20-year policy for under $25 a month, and the payout goes to their family if they pass away during that term.
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Why is comparing term life insurance important?
Rates vary widely by insurer. One company may charge $22 per month for $250,000 in coverage, while another charges $34, a $12 monthly gap that adds up to $2,880 in savings over 20 years. It’s also important to understand tax rules, since paying too much into a policy can turn it into a modified endowment contract, which changes how withdrawals are taxed.
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Jeff Root
Licensed Insurance Agent
Jeff is a well-known speaker and expert in life insurance and financial planning. He has spoken at top insurance conferences around the U.S., including the InsuranceNewsNet Super Conference, the 8% Nation Insurance Wealth Conference, and the Digital Life Insurance Agent Mastermind. He has been featured and quoted in Nerdwallet, Bloomberg, Forbes, U.S. News & Money, USA Today, and other leading...
Licensed Insurance Agent
Editorial Guidelines: We are a free online resource for anyone interested in learning more about insurance. Our goal is to be an objective, third-party resource for everything legal and insurance related. We update our site regularly, and all content is reviewed by experts.
